Rude beer

I can't get this link to work properly so here are the instructions. Hit this link and then follow "News in pictures" and look for "Store Says New Beer's Packaging Is Pornographic". It then opens a slide show which tells a bizarre story about a beer being sold in Susquehanna Valley, Lancaster County, Pa (dunno where Pa is but there ya go - it's somewhere past Land's End going west I think). Some people are upset about the packaging so the bloke flogging it is wrapping the cases in brown paper. Summat bonkers about it - if the booze is good who looks at the box? If the box is rude why was it approved? The beer will kill you before the images and - and this is where my head collapses under the weight of all this thinking - the US is the home of some of the heaviest pornography available on the planet.